Technology is changing the media landscape as we know it today. While many in the industry believe technologies such as AI, cloud computing, and robotics are intended to take over the workforce, the contrary is true. More and more companies – both in and out of the media space – are introducing systems to help create a paperless digital workforce, where automation and efficiency are driven by the latest technology and managed by professionals. There is no limit to what can be achieved through these technologies and their intelligent use of data. As the world enters 4IR, data has become more powerful and valuable than oil.
Access TO all info
Information is now more readily available than ever before. Consumers no longer need to rely on reading the weekly or daily newspaper for breaking news or to understand events happening across the globe. As more and more of us adopt technology – turning to platforms such as YouTube, Google, and Facebook – the publishing industry is being compelled. to take an unprecedented leap into the digital domain.
Many companies have turned to cloud computing and AI, which help empower consumers, writers, analysts, and creatives by providing them with the necessary tools to advance both production and overall creativity.
One such company is new-kid-on-the-block Volt.Africa. Derived from the unit for electric potential, Volt.Africa is symbolic of the skills and capability of our human capital, and the velocity with which they stay ahead of the diffusion of innovation in the digital economy. With more than 80 percent of consumers accessing news on smart devices, the ability to fit in and understand this new data-driven market has become more important than ever. The company’s service offerings include digital publishing, AI publishing software, adverts automated by digital-video software, meta-tagging, data analytics, and SEO metrics. By moving its publishing clients into the digital space, Volt.Africa has elevated the industry in Africa to a paperless technology-driven domain, focused on integral audience expansion and real-time data.
More data more of the time
One way in which Volt.Africa has achieved this is through the use of CRM tools. CRM is critical for processing data and managing customer relations, and research has shown that companies that connect to consumers’ wants and needs are more likely to effect their decision-making significantly.
At Volt.Africa, CRM is used to better engage with audiences and synchronise customer interaction. The system is easily managed with software that tracks user behaviour and provides editorial teams with key insights into local and global media market interests and trends at the click of a button.
Through automated analysis, cross-industry functionality, speech-to-text transcription, and machine learning, Volt.Africa has been able to ensure higher output and more quantifiable results. Additionally, audience analytics have been refined and target audiences more easily reached.
This data-driven approach ensures that content creators are able to boost sales through reliable mass data, an attribute the global publishing industry has only taken advantage of in recent years. The automation of data has also sped up how it is collected, stored, and processed. The resulting consumption metrics enable Volt.Africa to analyse the ever-evolving digital process and innovate the ways in which information is created and disseminated in publishing.
These digital practices must also align with the global standards of ethical data collection and the utilisation of data to monetise the digital industry.
Failure to implement the correct safety measures could lead to a breach of security. So, to ensure the safety of its clients and brands, Volt.Africa prioritises the use of AI. In an era of fake news, clickbait and scams, consumers are looking for trustworthy digital media houses that are able to provide impartial and reliable news, and manual solutions have proven to be no longer practical. Software that focuses on brand safety can automatically ban adverts with a violent or inappropriate nature.
In turn, this allows the company to establish a reliable inventory, which can be accurately monetised. Viewable inventories have now become a key component in digital marketing and, with its system, Volt.Africa is able to focus on ad-targeting, recommendation engines, and audience insights to drive investments in products and services. The ability to scale up resources by moving data online and onto digital platforms through AI processes such as cloud computing means the company not only collects larger amounts of data, which helps to inform its clients’ practices, but also improves efficiency throughout its operations.
Driving information into 4IR
Targeted ad traffic is not all the company offers, though. Computer-vision technology, which has the ability to generate data based on images, allows staff to find additional data on which images to utilise in which contexts. In the same vein, RPA tools ensure that the digital technology utilised assists in facilitating the business process, gathering analytics and data, and enforcing best practices for SEO. The primary benefit of RPA is that it reduces human error, streamlining work output.
Volt.Africa combines custom and pre-existing software, which helps to create a better user process for its clients’ digital audiences. This is a key factor in the company’s success in driving audience engagement and ROI for its clients. It is also a key factor in moving the world of information into the new 4IR era.