Consumers across the globe are opting for healthier, more ethical lifestyles and eating habits, driving the recent rise in the popularity of healthy, plant-based options. More and more individuals – whether they identify as vegan, vegetarian or not – are choosing to incorporate plant-based meals into their diet. Meat-reduction movements like #GreenMondaySA, aiming at cutting out animal-derived products at least once a week, has also grown exponentially, giving food retailers no choice but to address the demand for more plant-based options. Wellness Warehouse, one of South Africa’s leading health and wellbeing retailers, is the first to launch a specialised Plant Power Pop-Up shop, making it more convenient for customers to shop, eat and live green.
The Plant Power Pop-Up is situated inside the Wellness Warehouse Cavendish Square store and set up as an experiential space where customers can browse 100% plant-based products and learn more about the lifestyle. The products on offer include everything from plant-based foods to specialised supplements and cruelty-free beauty to eco-friendly living solutions. What’s more, a dedicated plant-based Health Consultant is on hand to guide customers who may be unfamiliar with the lifestyle, as well as to make the space as convenient as possible for regulars shopping for their essentials.
According to Donovan Will, Director of ProVegSA, “Many South Africans are joining the global movement towards eating more plant-based foods, and it’s great to see a company like Wellness Warehouse leading the way in providing, and highlighting, these healthier, more sustainable and ethical options.”
Eating plant-based means consuming no animal products: so no meat, no dairy (such as milk, cheese and yogurt) and no eggs. For many, this might sound boring and bland but the truth is, South Africans don’t have to give up their favourite foods or deprive themselves from mouth-watering flavours. Plant-based dishes, including burgers, pastas, pizzas, porridge, curries and even desserts, can be absolutely delicious. Nutrition experts around the world advocate eating more fruits, vegetables, beans, nuts and whole grains to improve overall health and prevent disease. According to a joint report by the FAO and WHO, “[h]ouseholds should select predominantly plant-based diets rich in a variety of vegetables and fruits, pulses or legumes, and minimally processed starchy staple foods.”
“As a leading health retailer, it’s up to us to keep up to date with consumer wants and needs, and we are very excited to announce our latest innovation. The Plant Power Pop-Up is focused on all things plant-based to cater to the growing interest in the lifestyle amongst our customers,” says Wellness Warehouse CEO Simon Alston.
Humane Society International/Africa urges South Africans to join the Green Monday movement and eat plant-based in order to improve overall health and make a positive difference to the environment and to animals. Thanks to Wellness Warehouse, South Africans can now conveniently stock up on all their plant-based pantry essentials from a one-stop plant-based shop-within-a-shop.
Visit Shop L182 in Cavendish Square to experience plant-powered wellness and browse www.greenmonday.co.za for delicious plant-based recipes.