When the 2019 school year kicks off, 20 000 children across South Africa will receive a brand new pair of school shoes to better equip them for the school year ahead. This is all part of the #KrushGoodness project by Clover Krush – a brand synonymous with spreading goodness.
Now in its second year, the #KrushGoodness project is calling upon South Africans to nominate schools whose children are most in need of school shoes. Nominations are now open and can be made by following the on-pack instructions on promotional Krush products. Krush will go through all nominations and by December 2018, 20 schools from provinces across SA will be selected. These schools will then be visited in the new year where 20 000 scholars will receive their brand new school shoes.
In 2018 upon launching the project, the brand set out to show that adding a little bit of goodness every day has the power to change the world for the better. If we start our day with one good deed, it has the power to transform someone’s day, leading to them adding a bit of goodness to someone else’s day, and so the goodness spreads, ultimately inspiring a world of goodness.
Miantha Roux, Marketing Manager: Beverages – Clover, notes that when it came time for the brand to commit to spreading goodness in 2019, choosing the school shoe drive again was without hesitation. “The first #KrushGoodness project was an incredible success. Not only did it help 10 000 scholars who were most in need of school shoes, but it opened our eyes to the immense need for school shoes by so many children in communities across SA. That said, we could not allow the project to be a once-off thing, we had to commit to spreading goodness in this way over the long term and so we have committed to a second year of the project where we intend on spreading the goodness even further, by now assisting 20 000 children with school shoes,” says Roux.
Why would a fruit juice brand opt for a school shoes drive, you may ask? The answer is simple. Children represent the future and they represent innocence and goodness, and so if we add a little dose of goodness to make it easier for them to get to school so they can concentrate on learning, it adds goodness into their lives and as a result, to the community at large. Krush is more than just a great tasting fruit juice; it’s a great fruit juice that cares about its community and stands for something bigger.
In January 2018, 10 000 school shoes were donated to children in schools across Alexandra, Soweto, Benoni, Emalahleni, Polokwane, Belleville and KwaZulu Natal. The project was also supported by some of SA’s most-loved celebrities, including: Thembisa Mdoda, Proverb, Bonnie Mbuli, Lalla Hirayama, Nomzamo Mbatha, Lira, Pearl Modiadie, Rami Chuene, and Unathi Msengana.
Some familiar faces who will be joining Krush in spreading goodness in 2019 are:
- Connie Ferguson
- Zenande Mfenyane
- Rami Chuene
- Lalla Hirayama
- Letshego Zulu
- Dineo Ranaka
It’s incredible just how fast goodness can spread, even when it begins with one small action from just one person. The fact that we have some of South Africa’s most loved personalities supporting this project once again means that we can spread a whole more goodness a lot further, together.