Creative Media Works, operating as BBM Messenger said on Monday it had partnered with Uber, the world's largest on-demand ride-sharing company, to launch the transport service within the messaging app.
It said users from Indonesia, BBM’s largest market, as well as Africa, Asia, Europe, North America, and the Middle East would have access to the new service.
BBM Messenger users – both Android and iOS – would be able to book an Uber ride via the Uber icon in the BBM Discover menu, without leaving the BBM app or having to have the stand-alone Uber app on their phone.
“Uber has grown to play such a key role in so many parts of the world today. We’re happy to connect our millions of active users with the service, giving them an easy and reliable transportation option at their fingertips within the BBM eco-system,” said Matthew Talbot, CEO of Creative Media Works, the company which operates and runs BBM globally.
Chan Park, Uber’s General Manager, South East Asia, Uber, said BBM Messenger was the company’s first partner in Asia Pacific to use the m.uber platform to request an Uber ride for its users without having to leave the BBM app.
Since it was established in 2005, BBM has evolved from a pure messaging application for text and video communication to a social ecosystem unifying chat, social, commerce, content and services such as news, games, video and bill payments.
Uber, which commenced operations in 2010, is now available in more than 600 cities in 78 countries globally and 34 cities across 7 islands in Indonesia.
- African News Agency (ANA)